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See how easy it is to set up, customize, and analyze deep links with OneLink. Take an interactive tour right inside AppsFlyer’s platform.
Seamless customer journeys that drive user acquisition and retention
Better experiences are the key to better marketing. Discover how our customer experience and engagement suite lets you create exceptional experiences that convert across channels and operating systems.
Smart Banners and Smart Scripts
Smart Banners and Smart Script dynamically generate links behind banners, web copy, CTAs, badges, etc. to effectively drive and measure traffic from mid-funnel, high-intent users arriving at your site as you seamlessly direct them to your app
ESP Integrations
Deliver users smoothly from their mobile inbox to specific in-app content, allowing you to drive higher conversions, LTV, and engagement.
Tight ESP integration ensure that links never break, letting you connect the dots between email and app attribution metrics
Messaging, SMS, and push notifications
Engage users with discounts, limited-time offers, and time-sensitive messages using dynamically generated short links, smoothly and reliably delivering users to contextual in-app content
Social landing pages
By routing users from social feeds to landing pages, you’ll engage the right users and connect them smoothly and contextually to the right in-app content.
Measure engagement, installs, and loyalty to assess ROI and plan future tactics from the minute you launch your campaign.
QR codes
Seamlessly route users into your app from QR code scans taken at key engagement points.
Drive user acquisition through connecting online and offline customer touch points to app engagement.
User invites, referrals, and content sharing
Leverage the trust between friends to drive new users to your app through direct referrals, user invites, and content sharing.
Build frictionless paths from a user share directly to specific in-app content.
Increase conversions with engaging customer journeys
Smooth end user experiences have a direct impact on revenue, loyalty, and LTV. That’s why we developed our suite of engagement tools that let you create exceptional experiences and deliver 2-5X more conversions for true return on experience (ROX).
CX and deep linking by AppsFlyer: Create and manage digital experiences with ease
Your customers interact with your brand across numerous online and offline touchpoints. Our engagement suite allows you to create, manage, and measure mobile marketing campaigns across every major channel, including email, social media, mobile web, QR codes, and more.
Maximize performance in the era of privacy with owned media
Owned media has always been instrumental for customer acquisition and remarketing, and as the industry continues to change it’s becoming even more important. Running owned media campaigns with our engagement suite enables you to ensure user privacy and security while supporting your growth goals.
Don’t just take our word for it
Our deep linking engine does the hard work so you don’t have to
OneLink, our deep linking technology, automatically sends the user either directly to the chosen in-app content, or to download the app in the right app store.
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Frequently asked questions
How can I use deep linking to drive app growth?
AppsFlyer’s deep linking engine transforms the way users discover and engage with your app. Create personalized, contextual journeys from any touchpoint – web, SMS, email, social media, or offline – directly to specific in-app content. This seamless experience eliminates friction points, significantly increasing conversions and revenue.
Where can I learn more about deep linking?
Power up your marketing knowledge with our Deep Linking 101 guide.
Where can my developers find implementation docs?
Everything your team needs is in our Developer Hub. You’ll find a Quick Start Guide to set up your first deep link, SDK References with platform-specific guides, and comprehensive API Documentation for advanced customization.
Does AppsFlyer offer deferred deep linking?
Yes, our OneLink technology understands where to direct a user regardless of whether an app is installed or not. If the app is not installed, deferred deep linking occurs: users will be seamlessly directed to the app store first, then taken directly to the specific content you intended after installation – no extra steps required.
Do I need OneLink if I already use iOS Universal Links or Android App Links?
Yes. OneLink saves you from managing separate links for different platforms. Instead of juggling iOS and Android links, you create one smart link that works everywhere. It automatically leverages the right technology (Universal Links or Android App Links) based on the user’s device, while giving you unified analytics in a single dashboard.
Can I use deep linking without a paid plan?
Absolutely. Zero budget plan includes full deep linking functionality, along with core attribution and analytics capabilities. When you’re ready to scale up, our paid plans add features like custom domains and advanced options, but many customers run successful campaigns using just the free plan.
What attribution data can I get from OneLink deep links?
Our deep links contain rich attribution data about user journeys including what campaign they came from, who referred them, what content they saw when clicking on the link, and more. This contextual information helps you deliver a smooth, relevant experience from the click to when the app is opened.
How do I migrate from Firebase Dynamic Links now that they’re being discontinued?
We’ve created a straightforward migration path from Firebase Dynamic Links to AppsFlyer. If you’re thinking about migrating begin your journey here Migration time varies by account and depends on factors like team involvement, link volume, configurations, and whether a developer is needed.
For more information check out this article.
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